During my time at Eternaplast, I led the team in developing its initial business strategy in the plastic market. We had access to industry experience through a family connection, which helped accelerate our understanding of suppliers, product quality, and pricing norms.
Building on this foundation, I spearheaded the launch of its plastic and disposable food service products distribution business, overseeing strategic planning across operational automation, product pricing, and market positioning. I conducted market and competitor analysis to identify key differentiators and supported supply chain coordination, contributing to a 13% gross margin in the early stages of operations.
Eternaplast currently serves thousands of customers across two online platforms on top of direct orders.